Cookie Policy

Last updated: May 2025

At Zella London, we use cookies to enhance your browsing experience, improve site functionality, and provide you with personalised content and advertising. This Cookie Policy explains what cookies are, which types we use, why we use them, and how you can manage your preferences.

By continuing to browse our website, you agree to the use of cookies in accordance with this policy.

What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. They help remember your preferences and activity, improving how the site functions for you during current and future visits.

Types of Cookies We Use

We use the following categories of cookies:

1. Essential Cookies
These cookies are necessary for the website to function properly. They enable basic features such as navigation and secure areas of the site. These cannot be disabled.

2. Performance Cookies
These collect anonymous information on how visitors use our website. This helps us understand usage patterns, improve functionality, and deliver a better user experience.

3. Functionality Cookies
These cookies remember your preferences (such as language or region) to provide a more personalised experience. They may also store login details to simplify future visits.

4. Targeting/Advertising Cookies
These cookies collect data about your browsing habits to display personalised ads relevant to your interests. They may be placed by trusted advertising partners.

Why We Use Cookies

Cookies help us to:

  • Operate and secure the website

  • Remember your settings and preferences

  • Analyse site performance and visitor behaviour

  • Improve our content and services

  • Deliver relevant advertising and measure marketing effectiveness

Third-Party Cookies

We use third-party services to support analytics and advertising. These include:

  • Google Analytics – for anonymous traffic and behaviour analysis

  • Advertising partners – for interest-based advertising and campaign measurement

These cookies are subject to the privacy and cookie policies of the respective third parties.

Managing Your Cookie Preferences

When you visit our website, a cookie banner appears allowing you to accept or manage cookies. You can change your preferences at any time by adjusting your browser settings or clicking the “Cookie Settings” link available at the bottom of our site.

Browser Settings

You can also manage or disable cookies directly through your browser. For guidance:

Please note that disabling cookies may impact certain features and functions of our website.

Your Privacy

All data collected through cookies is anonymised or pseudonymised and handled in accordance with the UK GDPR and other applicable data protection laws. For full details on how we process personal data, see our Privacy Policy.

Changes to This Policy

We may update this Cookie Policy to reflect changes in legal requirements or how we use cookies. Any updates will be posted on this page with a revised “last updated” date.

Contact Us

If you have any questions about this Cookie Policy or how we use cookies, please contact our support team:

Zella London is committed to providing a safe, transparent, and user-friendly browsing experience.